I turn attention
into impact.
leveraging the attention economy to turn views into action
In the News
The 2028 Democratic Ticket May Already Be Taking Shape
How to Get Started on YouTube
Today’s newsletter features fascinating YouTube insights from Senator Reverend Raphael Warnock’s team... The advice is relevant for politicians, brands, and anyone curious about how to grow on YouTube right now.
Featured Work
Building cohesive media strategies that connect digital content, creators, and traditional press.
Original Content
Content for owned channels optimized for each platform. Grew Senator Warnock's Instagram following by 10x in one year through a reels-focused Instagram strategy.
Green Screen Instagram Reel
Visual Comparison Instagram Reel
Walk For Peace Produced Video
Partnerships
I have produced over 75+ creator partnerships with high-level elected officials and creators. 500M+ views on content designed to reach demographics owned channels could not.
Running Interview Show - Tim Walz
Trackstar Show - Vice President Harris
Chris Olsen Coffee Delivery - Vice President Harris and Doug Emhoff
Traditional Press
Featured media coverage and broadcast appearances
State of the Union with Jake Tapper
I've led large-scale influencer and podcast partnership programs generating 500M+ impressions across political and public-facing brands.
I'm experienced in building and managing creator ecosystems, optimizing content performance through analytics, and translating audience behavior into scalable distribution strategies.
I'm adept at preparing principals for high-visibility media appearances and executing content strategies in high-pressure, rapid-response environments.
I'm most interested in the attention economy and how to channel views into action that builds a brand.
1B
Impressions Generated
65+
Influencer Partnerships
100+
Interviews Booked
